Analysis of the current development status and competitive landscape of the global and Chinese consumer electronics industry in 2023, indicating that products will become more intelligent and interconnected
1、 Overview of the Consumer Electronics Industry
Consumer electronics refers to electronic devices designed for daily use by consumers, typically featuring advantages such as small, lightweight, easy to operate, and energy-efficient design. According to their different functions, consumer electronics products can be divided into three categories: entertainment products, communication products, and home office products. Their outer edges continue to expand, and white goods, baby furniture, and other products have gradually been included in the category of consumer electronics. The functions of a single product are also showing a trend of diversification.
2、 Policies related to the development of the consumer electronics industry
In recent years, the government has introduced a series of policies to encourage enterprises to strengthen technological research and innovation, promote the upgrading and replacement of consumer electronics products, improve product added value and market competitiveness. As stated in the "Several Measures to Promote Electronic Product Consumption" released by the National Development and Reform Commission and other departments in 2023, it is necessary to rely on new generation information technologies such as virtual reality and ultra high definition videos to enhance the innovation capacity of electronic products and cultivate new growth points in electronic product consumption.
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